Board of Directors

Ben Lister Baldwin OBE - Chairman
Gary Metcalf - Chief Executive
Christopher Perry Metcalf
David Christie
Richard Hunt
Ryan Blair
John Kelley-Quinn

Our Military Advisory Panel

Uniquely, we have an advisory panel made up of former military personnel who are fully committed to supporting current and former military servicemen and women.


Ben Baldwin OBE


Ben completed 37 years serving as an officer in the Parachute Regiment. Highlights of his career include Commanding the Lead Company securing Lungi Airfield in Sierra Leone and Commanding the Reserve Parachute Battalion.

Lead Officer responsible for the Army's Wounded, Injured and Sick (WIS) soldiers worldwide, Ben was responsible for setting the conditions to either return WIS soldiers back into the Field Army or helping them transition into civilian life. A challenging, exciting and rewarding appointment. Working closely with the Royal British Legion, Help for Heroes and many other fantastic and worthwhile charities.


Andy Reid MBE


Andy served for 13 years as an infantry soldier and section commander both in the Queens Lancashire Regiment and The Yorkshire Regiment, members of the Kings Division, with active service tours in Northern Ireland, Kosovo, Iraq and Afghanistan. On Tuesday 13 October 2009, Andy was severely wounded by a Taliban improvised IED. Andy lost both legs and his right arm, whilst the index finger on his left hand was almost completely removed. Andy now devotes the majority of his time to inspiring others including military veterans to overcome adversity demonstrating that hope can overcome despair.

Gary Metcalf


Gary served for 6 years as an infantry soldier in the Kings Regiment, members of the Kings Division, with active service tours of West Belfast, Northern Ireland 1984 and Omagh, County Tyrone, Northern Ireland in 1987. He has also served tours of The Falkland Islands, Germany, Kenya, Guard Duty at Buckingham Palace and Chester. Gary was a non–commissioned officer and member of the Kings Regiment boxing team throughout his military career.

John Kelley-Quinn


John  served in HM forces for over eight years on variable active service duties. John reached the rank of sergeant and had a decorated and intensive military career before being medically discharged for sustained injuries in the line of duty in 1994. He has since gained two masters degrees in Management and Business Administration and is currently pursuing his PhD in Middle East Business Affairs. John resides in the Middle East and is currently the CEO of an international total facilities management and security group.